Lulu: The App That Assists Girls Make Smarter Dating Choices

TL;DR: If you’ve ever desired you might evaluate the guys you date, and/or men you know who would make great dates, like you review restaurants, next Lulu is going to make all of your aspirations come true. While the first-ever app for females, Lulu is actually using the lead-in this sector, helping females make smarter dating decisions and men become better daters.

From Amazon to Yelp, we’re in a global in which everyone loves to review things. Everybody can not hold off to talk about their particular opinion about their newest dinner or the final apartment they stayed in, exactly what towards most recent guy they proceeded a night out together with?

Really Lulu is the ideal outlet for performing exactly that.

Cofounded in 2013 by Alexandra Chong and Alison Schwartz, Lulu is an exclusive social networking that provides ladies the ability to rate the males they date, suggest date-worthy dudes and show individual experiences with an incredible number of additional similar females.

It’s like conversing with the best friend

Chong and Schwartz had gotten the theory for Lulu after Chong had an unforgettable all-girls brunch experience. From exchanging stories about careers to romantic days celebration strategies, she desired she could bottle that feeling of companionship and set it to good utilize.

In 2013, that sight turned into a real possibility by means of Lulu, an area where women can feel secure when speaking about their unique really love schedules.

Director of advertising Deborah Singer said it has been quite a few years coming for an app along these lines on the market, particularly with suggestions being so popular in other areas of life.

“Females nowadays get recommendations about everything in their own physical lives… yet we don’t get strategies for something as essential as relationships and times,” she said. “We believe that’s a really essential place for females becoming updated and possess info [about] in order to actually generate wiser decisions for themselves.”

Whether it’s rating men they will have eliminated away with, recommending high-quality dudes to other consumers or producing friend contacts, Lulu makes a serious impact.

“In my opinion we are getting a unique information layer into the matchmaking area,” Singer mentioned. “Dating is a thing it doesn’t have that info level, and we also see our selves as getting additional information to that sector.”

Lulu stands out off their applications because Chong and Schwartz, also everyone else regarding the team, allow their particular personalities shine through, giving off that feeling of swinger chatting with an extremely good girl.

Per Singer, Lulu is very popular among college women, that are in an innovative new matchmaking ecosystem and are generally looking for feminine friends to attend for recommendations towards men they are fulfilling on university.

Lulu in addition leaves the confidentiality and security of their people initial. The app uses fb to make sure that sex, get older (nobody under 17 is permitted to join) and pals sectors.

But do not believe boys are not permitted in this girls club

In May, Lulu permitted guys to begin utilizing the software as long as they were contemplating getting evaluated.

Male customers can easily see their unique total score and which hashtags ladies are using to spell it out all of them, like “#AlwaysDelighted” or “#WearsEdHardy.”

Nevertheless they can access data that shows just how women rank all of them on traits such as humor, kissing capabilities plus.

Lulu’s article staff even gives dudes skilled articles offering internet dating advice about the certain specified areas needed enhancement in.

Females also can ask the males their own views on numerous topics, including anal sex or generating a consignment.

Up to now above 1 million males have actually joined, with an average analysis getting a seven, many actually look into the software three times per day.

“We watched that there was a genuine desire for food from guys to type enjoy analytics about what ladies had been saying about all of them,” Singer said. “the goal would be to really assist guys boost. Exactly like you would use Google Analytics on your own website to enhance it, this will be particular Google Analytics for dudes.”

Generating a safe, good planet for all

Unlike sites like Yelp or TripAdvisor, Lulu does not enable females to write open comments in their critiques.

Women can be provided multiple choice options whenever examining the guys as well as other women can agree or differ using the analysis, which Singer said promotes an optimistic environment but in addition keeps user reviews from being needlessly mean.

“We’re rating people – we are rating guys. We all know that this is a sensitive and provocative thing as performing, and we also want to do it in a thoughtful way and in a constructive method,” she mentioned. “We heard from very beginning from women they failed to desire to be part of one thing mean, so we made the decision this structure would maintain that atmosphere.”

Lulu uses that same format down the road whenever growing some other preferred verticals like beauty, travel or business.

“We want to go to a place where ladies are visiting Lulu and it’s form of their particular primary destination for obtaining information off their females,” Singer mentioned. “We’re actually focused on the item and continuing to create methods to assist women share more acquire referrals.”

So if you’re ready to release your girl talk, download Lulu (free of charge!) inside the application shop or Bing Enjoy.

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